DALLAS INDEPENDENT SCHOOL DISTRICT - School Board Election
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THE REALITY - With a controversial superintendent, many felt the low morale and mass exodus of quality teachers and principals was harming the district.
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THE REVELATION - Board candidate, David Lewis, had  great ideas and was very open to ours, which included more vocations, academic competitions, and a change in leadership.
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THE RESULT - The victory, while not for Lewis' candidacy, but his platform, to move forward with a leadership change.
 
Click photo and read how The Dallas Morning News liked our video.


PETE SESSIONS - Congressional Re-election

THE REALITY - Weeks before November, Sessions is tied up in   
 congress...only able to campaign on weekends.  His well-known opponent, 
 Regina Montoya-Coggins,  is  campaigning 7 days a week.  We drop in on Pete's  
 camp and meet strategist, Gary Griffith.  He hires us the next day.
 
 THE REVELATION - We initiate an aggressive media relations strategy for Spanish  
 TV news with key Hispanic supporters.

 THE RESULT - Congratulation Mr. Sessions, you're still in Congress.

CRAIG WATKINS - Race for Dallas County DA 

THE REALITY - Outspent 7-to-1 by Republican incumbent Bill Hill,  Democratic challenger, Watkins is not considered to be a factor.    3 weeks before the November election we offer to help attract the Anglo and Hispanic vote.  He already had a good campaign for the Black vote.
                                                         
THE REVELATION - He hires us and we produce comical radio spots for general market radio and Hispanic.(CBS 11 News features our Comical Hispanic radio ad for a Dallas City Council race) 

THE RESULT - Long shot Watkins comes within 2 percent of victory in the year of a total Republican sweep.

DALLAS INDEPENDENT SCHOOL DISTRICT - Pop radio campaign    

THE REALITY - DISD was plagued by low  proficiency scores and new superintendent, Mike Moses,  needs a big boost before the upcoming state test.  Public confidence is key. A BIG bond campaign is looming.

THE REVELATION - We produced the "Most Improved School"  radio contest on the #1 DFW urban station, 97.9FM, The Beat.  The spot's played on radio  AND  we customize it to play at  EACH SCHOOL...all 215 !!
 
THE RESULT - Students compete to win;  Scores go up;  Eight months later  a  $1.2 Billion dollar DISD bond election passes!!

Click player to hear what  Woodrow Wilson students heard on their morning announcements.

DALLAS INDEPENDENT SCHOOL DISTRICT - Inaugural Spelling Bee  (DISD news)
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THE REALITY - Why (this century) have DALLAS ISD students been virtually absent from The DALLAS Morning News Spelling Bee?   The surrounding 25 counties that compete are TINY compared to DallasISD.   Funny how those tiny districts also outperform DISD on the STAAR.  

THE REVELATION - Better spellers make better students!  We set up a Spelling Bee boot camp with jump rope training and orgainized inaugural spelling bee at a Dallas inner-city elementary school.  Just like the movie, Akeelah and The Bee.    

THE RESULT - Our 5th grade winner advanced to the TOP 10 in the Dallas County Spelling Bee (winner goes to The Dallas Morning News Bee).  Not bad for a first-timer going against 6th, 7th and 8th graders!    Click: The Bee highlights includes Gilbert Leal on guitar

DALLAS COUNTY COMMUNITY COLLEGE DISTRICT

THE REALITY - At a critical time...Whites were bailing to the suburbs.  DCCCD enrollment is dropping by 1,000 students per year.  Minority attrition was minimal. Their public affairs director, Claudia Robinson,  put us into action.

THE REVELATION - We produced an MTV-style show (Dale Ganas) for Univision TV to reach Hispanic teens.  DCCCD kept this Spanish campaign going for the next 6 years.  We also produced radio spots with DFW's top DJs and broke ground by getting them played during morning announcements at feeder high schools! 

THE RESULT - The first  fiscal year of our Spanish campaign marked the BIGGEST boost in Hispanic enrollment!!!   African-American enrollment increased sharply as well.
 
Click photo to watch how Gilbert Leal changed the way DCCCD markets to minorities.

THE REALITY -- With growing opposition, the billion dollar bond faces possible defeat.

THE REVELATION -- We argue with lead campaign consultant for a budget to produce Hispanic TV, Print and Radio ads.

THE RESULT -- On a TINY Hispanic budget the Trinity River barely beats opposition, 51 to 49 percent.  Exit polls show Hispanic precincts vote 75% in favor.